Everything you need to know about a product you didn't know you needed. 

Think of if this way - a totally dry sponge isn't actually very absorbent is it? An unprimed wall will lead to a patchy end result. And without primer before foundation, the longevity of your makeup just isn't there. The primers in these scenarios are all different, but do essentially what a hair primer is doing. A primer for your hair ensures that your strands can better absorb the styling products layered on top, evens out hairs porosity for a more seamless result, and, as an added bonus, protects your hair from the harsh realities of heat styling or UV rays.

Primers were originally formulated as a cutting lotion for stylists. Cutting lotions are used to keep hair wet and manageable during your cut. With added styling and moisture benefits beyond keeping hair wet with just a spray bottle of water. 

Today, primers are powerhouses. They don't just prime your hair for subsequent styling, they add moisture, heat and UV protection, have scalp care ingredients, and can help re-style on day 2, 3...4... But which primer is right for you? Read on for a break down of Bumble and Bumbles primer lineup to find the perfect primer for your hair type.

Prep Primer

Bumble and Bumble Prep Primer

The original, a light legend. Prep is a fresh scent that makes you feel like you're giving your hair a big drink of vitamin water. 

This option is perfect for fine to medium, healthy hair, and is infused with Kelp extract, Vitamin D, and Biotin for lightweight moisture and detangling. 

Pro Tip: spritz in dry hair and blow-dry in on non-wash days for a good as new style. 

Tonic Lotion


Bumble and Bumble Tonic Primer


An old school ode to barbering elixirs. A blend of tea tree oil, herbs, and Vitamin E helps to tame, detangle, and soothe the scalp. 

Tonic is a perfect choice for medium to thick hair textures, and can be used as an ultra light and refreshing leave-in conditioner for short hair, or the low maintenance/ in-shower-conditioner-averse among us. 

Hairdressers Invisible Oil Primer


Bumble and Bumble Hairdressers Invisible Oil Primer


It's our best seller for good reason. A blend of 6 featherweight oils gives this primer it's ability to soften, tame, defrizz, detangle, and protect against breakage. Formulated with UV filters and heat protection make this a styling must-have. 

HIO Primer kind of does it all, and is great for everyone. But specifically ideal for those with dry, damaged, or colour treated hair. 

Use it on freshly washed, damp hair, to prime your style and detangle. Follow up on non-wash days to refresh and reset. 

Curl Reactivating Mist

Bumble and Bumble Curl Reactivator

This moisturizing mist features a rich blend of avocado oil and shea butter to deeply hydrate curly/coily/wavy hair textures

One of the awesome features of the curl reactivating mist is the light hold that keeps your curls in the perfect place without getting crunchy. Formulated to be light enough to use on day 2, 3, 4, and beyond! To revive curly styles without the need for washing. 

Go Big Plumping Treatment

Bumble and Bumble Go Big Plumping Treatment

Along with the standard primer benefits (detangling, heat protection etc) This Bb Thickening Family product will swell your stands with Emblica fruit extract to give you the big, airy, voluminous hair of your dreams. 

Great for fine-medium hair types, and blow-dry aficionados. If you love round brush volume, this is the primer for you! 

Now that you know all about primers, will you add a primer to your haircare routine? Let us know which primer you'd try!

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